Gamers are discovering more and more casual and hypercasual metagame content – separate from the core simulation gameplay – incorporated into their titles. Leveraging Different Player Personasīut publishers are also casting a wider UA net to capture not only simulation gamers but also players from other gaming verticals by incorporating popular gameplay elements from these verticals into their titles. This way, publishers can spend their budget, time, and efforts reaching the right users from the get-go. Ideally one that targets specific high-quality users based on contextual and demographic data. It goes without saying that publishers need to first and foremost have a strong user acquisition strategy up their sleeve. How do the best-performing simulation games draw in, excite, and keep their users in the game? So, how do simulation games drive their global users to play between 15 and 18 minutes a day on average? Let’s investigate simulation games: from app discovery and download to daily app usage. They give little credit to any of the thought-out engagement or retention mechanisms simulation games capitalize on. Where Content, Customization & Control Are Kingĭownloads and revenue numbers are great, but they are ultimately still vanity metrics without any more context. To get in on the action ahead, simulation game publishers are looking into how they can expand their user base and really monetize their different user segments in an ultracompetitive app economy. What about profitability projections? Mobile simulation games are expected to enjoy a revenue increase of over 22 percent over the same time period. Data shows us that simulation game downloads are set to grow by at least ten percent to exceed 13.7 million by 2026. Despite downloads stagnating after 2020, simulation games are still drawing in engaged gamers with their crafty gameplay mechanics. When it comes to the success of simulation games, there’s both method and money in the mundane. They can be the master and manager of their own world. Simulation gamers can live a gamified virtual life – the life they maybe wish they had. That, and its renderings of realistic and pretty unremarkable environments. Instead of level-to-level progression, this midcore gaming subgenre is known for its light and nonlinear progression mechanisms. And the beauty of mobile simulation games is that players are neither playing a winning nor a losing game.
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